Thursday, July 17, 2014

Five Reasons Your Company Needs a Blog

Blogging has become a household word, continuing to grow in popularity and likely extremely beneficial to your company. Even if it doesn’t seem like having a blog is necessary or even appropriate for your website, you may be happily surprised with the results. With some writing skills and the knowledge of what your company offers consumers, you could create daily, weekly or even monthly blog posts. And if writing isn’t your forte, you can hire someone to do it for you. What are some top reasons a blog is important to the success of your website?
1.   Provide Company Information and Updates: Blogging relevant industry or business information is helpful to your customers. And this benefit can be two-fold; not only are you keeping your public informed, but they will also reach out to you when in need of products or services. Customers will appreciate learning more about your company and establishing you as a good resource for their needs.
2.   Boost Results of Internet Searches: SEO- we have all heard it, but what does it mean? Search Engine Optimization is defined as the “process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid search results” and is invaluable to finding success with your company website. Blog posts can feature key words and topics that will help people find you. By maintaining a blog your name will continue to rise in the ranks when someone does a relatable internet search.
3.   Provide Hard Tracking Number Data: Blogs offer analytics that help you to see how many people are tuning in and checking out the content you are sharing on your site. This can give you a real picture of when your posts are having the most impact and also help you see if you are reaching your target audience. The data is very specific and will help you tailor your blogging for maximum impact.
4.   Maximize Your Marketing Dollars: Blogging is a relatively easy and affordable way to drive potential customers and business to your company web page. Linking key words and adding other appropriate web addresses will bring views to your site. And having archived posts means that you could see ongoing returns; an older blog entry can be accessed for years to come without needing to make any modifications.
5.   Utilize Public Relations Opportunities: Getting your company name out to the public is a top priority when building towards success. As a business blogger you will be viewed as an industry leader to many and you may be contacted for interviews. Public relations opportunities like this would help bring recognition and potential financial gains to your business.
In the end, blogging can be a fun experience, not to mention a great way to stay informed with current events and remain an expert for your product or service. How would a blog impact your business?


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