After
writing blog post after blog post, you may find yourself struggling to come up
with fresh and relevant topics to elaborate on. However, to keep your audience engaged, you need to
continually generate simple yet powerful new content. Here are some easy ways to find new ideas for your business
blog.
Answer
customer questions.
Your
customers come to you with questions because they see you as a knowledgeable
expert in the industry and value your opinion. It’s likely lots of other people out there have the same
questions as your customer. Those questions
you receive are the perfect starting point for a blog post. There are a couple benefits to this type
of post too. First, you will
establish yourself as an expert in your field. Second, you’ll increase the chances that others will find
your blog when searching for this topic and possibly earn yourself some new readers.
Photo via worthofweb.com |
Read
industry related blogs.
While
you don’t want to completely steal other people’s blog posts, reading industry
blogs can spark a new idea for a post and you can add ideas of your own to
complement it. If you see a post
that you like, take the topic and discuss your own thoughts in relation to
it. Don’t forget to rovide
references and data to support your thoughts.
Newsjack.
A
great way to think of a new blog topic is to write a blog about a recent news
story. When something happens that
makes the news, use the event to write a post. Discuss the possible impact it may have and make a point to
add value and provide additional insight to make your post stand out.
Share
and discuss Infographics.
Look
around for Infographics related to your blog’s focus. Check sites like Mashable and Pinterest and upload the image,
then do a brief write up on it.
You can even create your own Infographic and write a post about it too. There are lots of reasons why
your business should be using Infographics, and this is just one.
Hold
an interview.
Instead
of scouring online for ideas, seek a customer or thought leader who is willing
to help you and discuss industry trends.
Hold a face-to-face interview or send the questions via email and use
your response as content for your blog post. Interviews are nice in a lot of
ways – they are also a great opportunity to collaborate with others in your industry.
An
active blog with fresh content is a great way to boost your business’s bottom
line. Consider these tactics to
generate more topics for content.
What
techniques do you use to think of new ideas for blog content?