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Monday, December 28, 2015

Smart Online Marketing Goals for 2016

Marketers, the New Year is right around the corner so it’s time to think about online marketing goals for 2016.  A lot of things have changed this year, so it’s important to take some time to analyze the tools and trends that have emerged as you sit down and devise your online marketing goals for the upcoming year.  Focus on goals that will help lead your business to greater success, that are achievable and that will help make you a happier, less stressed small-business owner.  Here are three that should top your list:

Refine your online marketing strategy.

The online world of marketing evolves constantly.  For a year or two, the same campaign may work -- but that doesn’t mean you shouldn’t make it a continuous point to re-evaluate your marketing strategy in efforts to incorporate new strategies.  Spend time researching new software, tools or breakthroughs as they relate to SEO, social media, PPC and analytics.  Once you grasp what is happening in the industry, figure out which processes are valuable to your business and strive to incorporate them into your workflow.  Try to delve into new technology with your eyes wide open and adopt the new changes with an open mind – cutting-edge technology is advantageous for businesses.

Monitor your website’s performance.

SEO requirements change very quickly, which means it is essential to monitor your website’s performance.  An analytics service is good, but your involvement needs extend beyond that.  Monitoring your website’s performance doesn’t mean simply logging in weekly to see if you have more traffic than weeks past.  You need to check for traffic indicators, Google penalty threats, inbound link reports and more.  Once you understand how Google updates affect you and your website, you can modify your online marketing strategy accordingly to better your performance.

 

Jump on the Attribution Modeling bandwagon.

Attribution modeling is much less complicated than the term implies. It’s a simple concept that essentially means reading website analytics data and focus on how users get to your website, navigate your website and why they leave your website.  The focal point is user experience and how your visitors interface with the design of your website.  Oftentimes, small businesses obsess over simply the volume of traffic alone – and while volume is important, so is a positive user experience.


Get a jump-start on these marketing goals before 2014 is here and your small business will gain a head start on its online marketing strategy.  Remember not to get stuck in marketing ruts and to always research new, better technology that can reinforce your online brand presence, strengthen website performance and boost online sales.



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