Marketers, the New Year is right
around the corner so it’s time to think about online marketing goals for 2016. A lot of things have changed this year,
so it’s important to take some time to analyze the tools and trends that have
emerged as you sit down and devise your online marketing goals for the upcoming
year. Focus on goals that will
help lead your business to greater success, that are achievable and that will
help make you a happier, less stressed small-business owner. Here are three that should top your
list:
Refine your online marketing
strategy.
The online world of marketing evolves
constantly. For a year or two, the
same campaign may work -- but that doesn’t mean you shouldn’t make it a
continuous point to re-evaluate your marketing strategy in efforts to
incorporate new strategies. Spend
time researching new software, tools or breakthroughs as they relate to SEO,
social media, PPC and analytics.
Once you grasp what is happening in the industry, figure out which
processes are valuable to your business and strive to incorporate them into
your workflow. Try to delve into new
technology with your eyes wide open and adopt the new changes with an open mind
– cutting-edge technology is advantageous for businesses.
Monitor your website’s performance.
SEO requirements change very quickly,
which means it is essential to monitor your website’s performance. An analytics service is good, but your
involvement needs extend beyond that.
Monitoring your website’s performance doesn’t mean simply logging in
weekly to see if you have more traffic than weeks past. You need to check for traffic
indicators, Google penalty threats, inbound link reports and more. Once you understand how Google updates
affect you and your website, you can modify your online marketing strategy
accordingly to better your performance.
Jump
on the Attribution Modeling bandwagon.
Attribution
modeling is much less complicated than the term implies. It’s a simple concept
that essentially means reading website analytics data and focus on how users
get to your website, navigate your website and why they leave your
website. The focal point is user
experience and how your visitors interface with the design of your
website. Oftentimes, small
businesses obsess over simply the volume of traffic alone – and while volume is
important, so is a positive user experience.
Get
a jump-start on these marketing goals before 2014 is here and your small
business will gain a head start on its online marketing strategy. Remember not to get stuck in marketing
ruts and to always research new, better technology that can reinforce your
online brand presence, strengthen website performance and boost online sales.
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