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Seasonal businesses don’t have to be
viewed as a business that only operates during a few short months – there are
ways to help boost business all year long, and make the most of those slower
months. Even after your presumed
key season has passed, you can use your resourcefulness to learn more about the
needs of your customers and try out new ideas. Here are some specific ways to maximize the months when you
have a little down time:
Have a blog and maintain it.
To build page rank, focus on your
blog during the slower months. While it’s important to treat your blog like a queen
all year long, it’s crucial not to neglect it when your business is slow. Write posts that are full of great
content and are relevant to your target audience. Your page rank will increase – just remember it doesn’t
happen in a day.
Extend your season.
Sell something specific to cold
weather? Instead of the typical
November through March sales months, try to extend your season by one to two
months both before and after that time frame. If you offer your products or
services for a slightly lower cost your customers will take note and business
will likely boom. Your season is
probably longer than you think.
Seek niche markets.
If you bake cookies, pies and muffins
that sell like crazy around the holidays, find a way to increase revenue during
the other months too. Consider
adapting your products to a niche market.
Contemplate developing gluten or sugar-free products that a smaller
audience will adore. There's a lot of reasons why you should serve a niche market.
Hold
an event or cross-promote.
As
you work hard to stay afloat during the less-than-prime months, remember you
are not alone. Team up with a
complementary business and co-market an event or promotion with them. Think outside of the box -- a
photography business could cross-promote with business that sells photo props
or headbands for children. A
bed-and-breakfast could cross-promotes with a nearby restaurant or offer deals
to a play or movie. Don’t be
afraid to reach out to other businesses – you just may form a successful
partnership ally.
Seek
customer reviews and feedback.
During
your slower time, concentrate on how to earn new, or repeat business during
your next busy season. Customer
reviews are priceless. Ask for
testimonials and success stores from past sales seasons and feature those in
your e-newsletter, your blog or social media websites. Not only will this speak volumes about
your business, but your customers will also enjoy the recognition.
While
your business may have months that are significantly more profitable than
others, don’t write off the other months of the year. The slower times can be a great way to build clout around
your business, try new products and seek feedback from your customers. Your customers’ needs are different all
year long – so do your best to serve those needs in ways your current business
allows.
How
do you maximize the slower months of the year to help your seasonal business?
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ReplyDeleteUI/UX design agency