Thursday, May 28, 2015

Ways to Find New Ideas for Blog Topics

After writing blog post after blog post, you may find yourself struggling to come up with fresh and relevant topics to elaborate on.  However, to keep your audience engaged, you need to continually generate simple yet powerful new content.  Here are some easy ways to find new ideas for your business blog.

Answer customer questions.
Your customers come to you with questions because they see you as a knowledgeable expert in the industry and value your opinion.  It’s likely lots of other people out there have the same questions as your customer.  Those questions you receive are the perfect starting point for a blog post.  There are a couple benefits to this type of post too.  First, you will establish yourself as an expert in your field.  Second, you’ll increase the chances that others will find your blog when searching for this topic and possibly earn yourself some new readers.

Photo via worthofweb.com
Read industry related blogs.
While you don’t want to completely steal other people’s blog posts, reading industry blogs can spark a new idea for a post and you can add ideas of your own to complement it.  If you see a post that you like, take the topic and discuss your own thoughts in relation to it.  Don’t forget to rovide references and data to support your thoughts.

A great way to think of a new blog topic is to write a blog about a recent news story.  When something happens that makes the news, use the event to write a post.  Discuss the possible impact it may have and make a point to add value and provide additional insight to make your post stand out.

Share and discuss Infographics.
Look around for Infographics related to your blog’s focus.  Check sites like Mashable and Pinterest and upload the image, then do a brief write up on it.  You can even create your own Infographic and write a post about it too.  There are lots of reasons why your business should be using Infographics, and this is just one.

Hold an interview.
Instead of scouring online for ideas, seek a customer or thought leader who is willing to help you and discuss industry trends.  Hold a face-to-face interview or send the questions via email and use your response as content for your blog post. Interviews are nice in a lot of ways – they are also a great opportunity to collaborate with others in your industry.

An active blog with fresh content is a great way to boost your business’s bottom line.  Consider these tactics to generate more topics for content.

What techniques do you use to think of new ideas for blog content?

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