Thursday, July 30, 2015

Why You Should Guest Blog (or Hire Someone to do it for You!)

You have figured out ways to make your blog get real attention.  But do you contribute guest posts to other blogs?  While it may seem like the last thing you have time to do, or counter-intuitive, guest blogging is worth it.  You can reap huge benefits from guest blogging, or hiring someone to guest blog on your behalf.  Guest blogging allows you to take what you do and love and spread knowledge into other areas of your target market.  It spreads your reach and builds an authoritative reputation for you and your business.  Here are some ways content outside of your virtual walls can benefit your business.

Reach a broader audience.
Through writing guest posts, you create added awareness with people who are interested in the topics you’re writing about.  These people may not know about your business, but will see you as an expertise and in turn, want to check out your business.  So you will…

Attract new leads.
There’s no double that guest blogging provides a perfect opportunity to generate leads.  The readers of the blog you contribute to are likely looking to solve a problem – and your post may help them.  It’s a win for all.

Build strong relationships.
Relationships are the foundation of a strong business.  Contributing guest blogs is one of several ways to establish new relationships with other bloggers in your niche.  It allows you to join an already-established community, and share what you know.  Plus, it could also lead you to new partnerships with the blogger for future business opportunities. You never know what doors it may open. 

SEO benefits.
Guest posting is good for search engine results.  As you write guest blogs, you prove that you are well
Photo via edgital.org
informed about and have experience related to the products or services you provide.  This means that people who enter a search into Google for the topic may find the post you wrote.  Yes, this happens when you write on your own blog too.  However if the blog you guest post on has larger readership and significant social media following, it’s more likely to be shared socially – a SEO indicator that the content is high quality and relevant. 

Guest blogging, whether you’re the author or you hire someone else to write the posts on your behalf, is a great way to build credibility and receive greater personal and business exposure.  Consider the many benefits of guest blogging as you ponder whether or not to invest the time in writing for another business.  It’s time well spent.

How has guest blogging proved beneficial for your business endeavors?

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