If
you have a small local business, or one that is more global, it is typically a
good idea to have a shop online that offers your services and products
available for sale. So many people
today actually prefer to shop online, even if they have a local store just down
the road. Wondering how to make
sure those who visit your website trust you? Use these three tactics and watch your prospective customers
turn into regular customers.
Demonstrate
security
Despite
the ever-growing prevalence of shopping on the Internet, there’s still a risk
for scams. It is
 |
important that
your online site demonstrates how secure you keep information and how
trustworthy you are to entice shoppers to choose your store over online
competitors.
To
show your customers that your business is one that is trustworthy, you can show
the measures you can to protect their personal information. When you have a secure page, your
customers will see a lock icon in the browser. Customers will also see that your web page URL has a ‘S’ at
the end. There are a number of ways to
secure your website.
List all
prices clearly
Another
step to increase trust among your customers is to clearly share your prices,
the costs associated with shipping.
Customers are much more likely to make a purchase if the shipping prices
are shared clearly on your website.
Other information that builds credibility includes the details of your
shipping and policies related to refunds and exchanges. People aren’t going to move forward
with their purchases if you leave them with too many unknown details about your
prices.
Feedback
from your customers
Don’t
you want to hear what people say about a business and it’s products and
services before you make a purchase?
Prospective customers want to hear from people who have had experience
with your business. They want to
know what people thought of their products and services, and hear if people
were pleased with their purchase.
Share your feedback, reviews and testimonials clearly on your website to
allow your current and prospective customers to see and read. This will encourage purchases from
those who stop by to visit your website and help them feel like they can trust you. While some negative and malicious
reviews are better left unshared, a few that may be less than idea are okay to
share. Just make sure you show how
you fixed the issues with your customer to ensure their satisfaction.
Businesses
of all sizes can benefit from building their credibility and reputation
online. Make sure to always have a
website that shows your honesty and willingness to ensure your customers are
satisfied. These three tips are a
great check list to use as you make sure your website is one that will make
prospective customers trust and believe in your business.
Photo via: 365outsource.com
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