Monday, June 2, 2014

4 Ways to Improve Your Website This Week

Business owners are notoriously busy.  You need to run your business, manage your Web presence, serve your customers, pay invoices and keep up with social media efforts.  Oh, and it’s nice to have a little bit of a personal life, too.  With your plate so full of tasks, wouldn’t it be great to get one thing under control? Here are five things you can do so your website is in great shape next week:

Improve your About Page.
Most small business owners wind up ignoring the about page on their website.  If one was created, that seems like a small feat.  Besides, no one really looks at the page anyway, right?  Wrong. 

One of the worst things a business owner can do is ignore the About page.  Customers frequent this page to learn about the business, build a relationship, understand what your business is all about, and decide if your company is worth doing business with.  Use your About Page to share your story, credentials, pictures, your values and other humanizing information.  Don’t view your page as a laborious task, think of it as a place to formally introduce yourself to your audience.

Show off your social media skills.
Put your social media profiles on a pedestal!  Use your website to highlight your social skills.  Are you on Facebook?  Twitter?  Awesome.  Include icons on your home page and other prominent pages of your website (think your About page or Contact Us page) so your visitors will follow you on these social networks.  Cross-linking increases the strength of your profiles and gives customers an additional place to engage with you. 

Update your blog.
Photo via djdesignerlab.com
It isn’t really that hard to bring some life back to your website.  Use some of your time this week to make some changes to your blog.  Write a post that directs your audience to look at the pages within your website that you’ve revamped.  Answer some questions about consumer issues and give your take on where the industry is going.  Talk to your audience again.  Updating your blog gives your audience something to read and engage with, while also boosting your rank on the search engines.

Focus on Navigation.
One of the most overlooked parts of your website is navigation.  It’s essential to creating a website that encourages a successful business.  Your website should be user-friendly, simple to navigate and intuitive.  Focus on what your customers need to know so they can find their way to your products quickly.  Don’t try to get over-clever when you name tabs on your site.  Think simple and do some keyword research to ensure the phrases you’re using in your site navigation are still relevant.

Your website is a crucial component to a successful business.  A few small changes can lead to a big boost in customer satisfaction, leading to happier, loyal customers that come back to your for business time and again.

Photo Source: djdesignerlab.com

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